How do we create meaning between our values and our economics? Why is it so important to have those values ingrained in our businesses from the very beginning? In her book, Latinnovating: Green American Jobs and the Latinos Creating Them, Graciela highlights the work and innovation of Latinos in the green economy. She explains why the cultural values within the Latino community of conservation, sustainability, and creative re-use are an important driver of green innovation in America. Graciela also talks about ‘Expectation Reform’ vs “Education Reform’, because our ideas and stories about other races and cultures need to shift from media driven stereotypes to a celebration of human creativity and diversity. Join us for an inspiring discussion on the emerging green economy and the innovations that are getting us there with Graciela Tiscareño-Sato.
About the Guest
Recognized by the White House as a “Champion of Change, Woman Veteran Leader,” Graciela Tiscareño-Sato is a sought-after sustainability and leadership speaker at universities and corporate events. She graduated from the University of California at Berkeley, School of Environmental Design. Her global sustainability experience includes leading the Green Enterprise Initiative at Munich-headquartered Siemens Enterprise Networks. She helped enterprises understand the economic and environmental value of collaboration technologies that reduce corporations’ real estate needs, energy needs, employee commutes and carbon footprints.
Graciela is the author of 5-time award-winning Latinnovating®: Green American Jobs and the Latinos Creating Them (first book in the Latinnovating series) which was listed by Sustainable Brands as one of “13 Hot Books by Sustainability Leaders.” PODER Magazine listed Graciela in their national “100 Green Leaders” list. She actively mentors students who need education and career roadmaps, which Latinnovating provides through inspiring childhood-to-entrepreneurship journeys of today’s green economy innovators. Her writing has published in the U.S. and Europe including Huffington Post (Green, Small Business and other sections),Environmental Leader and more.
Graciela earned a master degree in International Management from Whitworth University in Washington State while flying on active duty with the U.S. Air Force.
In 2014, the Business and Professional Women’s Foundation in Washington D.C. presented Graciela with a National Business Women’s Week award for her work as Founder and Chief Creative Officer of educational publishing and multicultural marketing firm Gracefully Global Group, LLC. The company publishes the award-winning bilingual Captain Mama children’s book series based on Graciela’s military aviation service and works with brands and nonprofit groups to gift literature as part of community outreach initiatives. She enjoys living, gardening and fishing in the San Francisco bay area with her husband and three eco-conscious children. For more information visit: http://www.latinnovating.com/